Вариант 8. Прочитайте текст еще раз. Перепишите утверждения, данные ниже, и укажите, являются ли они верными или неверными

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Вариант 8

1. Прочитайте и переведите письменно текст.

DIFFERENT TYPES OF ADVERTISING METHODS

Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. It could be said that cave paintings in some way represented the first forms of advertising, although the earliest recognized version of what we know as advertising was done on papyrus by the Egyptians. And in Pompeii, the ruins suggest that advertising was commonplace.

However, today the advertiser has a vast array of choices. The Internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored websites, branded chat rooms and so much more.

Fortunately, every single tactic available to the advertiser falls into one of the following buckets. Although a few of these are relatively new to the field, most go way back to the very beginnings of modern advertising.

Print Advertising. If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.

Broadcast Advertising. A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers.

Outdoor Advertising. Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.

Product Placement Advertising. In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement.

Cell Phone & Mobile Advertising. A relatively new form of advertising, but one that's spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook.

Online Advertising. If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.

Public Service Advertising. Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. РАЗЛИЧНЫЕ ВИДЫ МЕТОДОВ РЕКЛАМЫ

2. Прочитайте текст еще раз. Перепишите утверждения, данные ниже, и укажите, являются ли они верными или неверными (True or False). Подтвердите свое мнение цитатами из текста.

a) The author denies the fact that the earliest version of advertising was done on papyrus by the Egyptians.

True. The earliest recognized version of what we know as advertising was done on papyrus by the Egyptians

3. Заполните пропуски в предложениях одним из слов, предложен-ных ниже. Перепишите полные предложения и переведите их на русский язык.

are spread, advertisements, suggested, provides, available, banners, considered, in a nutshell, via, primarily

a) This booklet provides useful information about local services.

Эта брошюра содержит полезную информацию о местных услугах.

b) She scanned the job advertisements in the paper.

Она просмотрела объявления о вакансиях в газете.

4. Переведите предложения на русский язык, обращая внимание на функции инфинитива.

a) To know all is to forgive all.

Знать все - значит простить все.

5. Переведите предложения на русский язык, обращая внимание на формы и функции герундия.

a) We are proud of having been his colleagues.

Мы гордимся тем, что являемся его коллегами.

6. Переведите предложения на русский язык, обращая внимание на формы и функции причастия.

a) He set in the arm-chair thinking.

Задумчивый, он сидел в кресле.

7. Переведите предложения на русский язык, обращая внимание на типы условных предложений.

a) If you want, I‘ll tell Jagger that we need time to think it over.

Если хочешь, я скажу Джаггеру, что нам нужно время, чтобы подумать.